J.Crew will open a new store on Sloane Square in September 2014. In the lead-up to this newest UK store opening, J.Crew will partner with Buglife, a charity devoted to the conservation of bees and other bugs.
J.Crew’s partnership with Buglife will solely focus on bees, promoting awareness about the importance of bees for flower pollination to protect the greater ecosystem.
J.Crew will unveil their bee campaign with Buglife by featuring a living vertical garden built on a barricade outside of the new J.Crew store on Sloane Square. Created by TreeBox and curated by J.Crew, the garden will be planted with an array of bright flowers that are known to entice bees, including Myosotis, Echinacea and Lavandula.
This breathable, living wall will be part of a “Super Highway” designed to provide the bees with pesticide-free gardens to promote pollination. J.Crew’s existing UK stores located on Brompton Cross and Regent Street will each feature a representation of vertical gardens within their windows to celebrate the launch of the partnership with Buglife.
The new J.Crew on Sloane Square is located in a late 19th-century building on the corner of Sloane Street and King’s Road. This 4,500 square foot, two-story shop will house the best of the men’s and women’s collections and include a shoe and handbag destination and a cashmere shop, as well as a Ludlow suiting shop. This new J.Crew store will showcase all of the designs and partnerships that J.Crew has become famous for.
Once the Sloane Square store is open, J.Crew will continue to support Buglife’s mission with a range of products available in store. A percentage of the proceeds will be donated to the Buglife charity.
Highlights of the products include:
Collaborated T-shirt, designed by Emma Smith
J.Crew has worked with up-and-coming illustrator Emma Smith to design a range of T-shirts for men,
women, boys and girls that will feature four hand-drawn illustrations of different species of bees.
Bespoke J.Crew seed paper packs will be given to every customer from May 1st through December 31st. People are encouraged to grow plants and flowers at home to help save the bees themselves.
The Bee Who Spoke children’s book
Written by Al MacCuish.
Localised honey from Regents Park Honey Company, made in hives situated in Regent’s Park and the surrounding areas.
Ornaments by Emma Smith
Launching for holiday 2014, a limited-edition collection of Emma Smith Christmas ornaments, featuring bee and flower illustrations. These will be available in all UK stores. Sold individually or as a set of six.